The brand specially launched a new series to jointly welcome the leisure holiday atmosphere under the warm summer sun.
Since the turn of the century, Provincetown, Massachusetts, has become a summer resort for many creative people, so Gucci Summer Series has taken the city as the location of the advertising image blockbuster. A group of holidaymakers have participated in activities in the quaint Cape Cod Port, adding elegance and interest to the lazy summer. This series focuses on all kinds of patterns, such as GG letter interwoven pattern, seersucker, thousand bird pattern handbag and shoes, accessories woven with Lafite effect materials, ready-made clothes full of postcard printing, etc. Personalized popular colors and lightweight materials make the fashionable wardrobe closer to the bright sunshine.
Production team
Creative Director: Alexandre Michaeli
Artistic Director: Christopher Simmonds
Photographer and Director: Julie Greve
Make up artist: Lauren Reynolds
Hairdresser: Alex Brownswell
