This series integrates the values of self exploration and self-expression of the two brands again, and explores the literal meaning and deep meaning of exploration with abundant curiosity.
The North Face x Gucci co branded series returns with the third chapter, celebrating the fearless spirit of exploration in various forms. The colorful logo displayed on the sweater, hat, backpack and hiking boots is a new interpretation of adventure equipment. This co branded series invites people to explore their own every day.
In order to interpret the third chapter, a group of free and fearless explorers took photos in the amazing and magnificent scenery of Iceland. Each photo is placed in a scrapbook, surrounded by stamps, maps and handwritten statements, representing what happened during the trip. This advertising image blockbuster records every moment in the visual poetic journey, indicating that the exploration spirit printed in the mind and stored in the memory has become a creative source of inspiration.
Creative Director: Alexandre Michaeli
Artistic Director: Christopher Simmonds
Photographers: Jalan and Jibril Durimel
